B2B Lead Discovery & Automated Demo Presentation Pipeline
Automated pipeline auditing local businesses with missing web presences and dynamically generating personalized demo pitches.
Project Architecture & Case Study
The Challenge & Scope
Auditing local business directories by hand to identify companies lacking responsive websites or SSL certificates and creating custom demo pitches required excessive manual hours.
Technical Architecture & Solution
Built a headless Playwright pipeline auditing map and directory records for web presence indicators, SSL validity, and mobile responsiveness. Paired detected prospects with dynamic Next.js sector templates and hooked alerts into an instant Telegram dispatch bot.
Results & Key Deliverables
Turned a tedious prospecting task into a fully automated batch workflow, dramatically accelerating B2B discovery and prototype demonstration cycles.
About the Project
An internal agency automation pipeline designed to discover local commercial enterprises with missing, slow, or outdated web presence and automatically synthesize tailored industry demo showcases. Combines Playwright web auditing, dynamic Next.js 15 preview templates, and instant Telegram alert bots.
Architected, designed, and engineered entirely by Ahmet Mert Yiğitbaşı.
Technologies
- Playwright
- Node.js
- Next.js 15
- Telegram Bot API
- Automation Pipeline
- Tailwind CSS