Guzellik Istasyonu (Beauty Station)
Multilingual salon website operating in TR, EN, and RU designed to capture tourist and local appointments.
Project Architecture & Case Study
The Challenge & Scope
The salon needed to attract both domestic residents and foreign visitors in Antalya without confusing search engines or fragmenting booking inquiries.
Technical Architecture & Solution
Architected distinct localized URL pathways across Turkish, English, and Russian. Implemented bidirectional hreflang links, localized XML sitemaps, and Schema.org HairSalon/LocalBusiness structured data.
Results & Key Deliverables
Delivered a refined multi-language digital presence where all three language versions maintain clean search engine separation and seamless mobile booking access.
About the Project
Given Antalya's international tourist demographics, this salon platform operates across Turkish, English, and Russian with localized route patterns (e.g., /hizmetler, /en/services, /ru/uslugi). Features end-to-end sitemap, hreflang tags, canonical paths, and schema.org local business structured data.
Architected, designed, and engineered entirely by Ahmet Mert Yiğitbaşı.
Technologies
- Next.js
- React
- Tailwind CSS
- Multilingual Routing (TR / EN / RU)
- Hreflang & Schema.org