HRB Makina Multilingual Corporate Website
Multilingual corporate export platform developed in TR, EN, and RU featuring localized product catalogs and technical demonstration videos.
Project Architecture & Case Study
The Challenge & Scope
As a heavy machinery manufacturer serving domestic and global export markets (Europe, Middle East, CIS), the company required a fast, mobile-friendly platform showcasing technical capacity tables, machinery variants, and operation videos with strict search engine localization.
Technical Architecture & Solution
Architected a Static Site Generation (SSG) pipeline with Next.js (App Router), React, and Tailwind CSS. Fed the entire industrial catalog from a single validated source to generate distinct URL routes for TR, EN, and RU with bidirectional hreflang links, canonical tags, and Schema.org Product / ItemPage structured data. Integrated responsive WebP imagery, variant toggles, and direct HTML5 machinery demonstration videos.
Results & Key Deliverables
The manufacturer's industrial catalog became fully accessible across three languages with isolated search engine indexation (canonical, hreflang, x-default). In a local audit on September 16, 2026, the platform scored Accessibility: 100, Best Practices: 100, SEO: 100, and Performance: 96.
About the Project
A multilingual corporate export platform engineered for HRB Makina, a manufacturer of industrial food processing machinery, roasting ovens, and chickpea production lines. Built on a statically generated Next.js architecture operating across Turkish, English, and Russian localized routes with technical capacity tables, variant pickers, and embedded HTML5 machinery operation videos.
Architected, designed, and engineered entirely by Ahmet Mert Yiğitbaşı.
Technologies
- Next.js 16 (App Router)
- React 19
- Tailwind CSS v4
- Multilingual (TR / EN / RU)
- Hreflang & Canonical Architecture
- Industrial Product Catalog
- HTML5 Product Videos
- Schema.org (Product / ItemPage)